A CONSULTANCY BUILT ON CLARITY
A strategic branding, design, and communications consultancy that embodies clarity, authenticity, and intentional design.
STUDIO CRISTALINE
The name is a fusion of its founders’ names, Cristina and Aline, while drawing inspiration from the term crystalline—meaning “crystal clear.” It represents our commitment to transparency, meaningful connection, and a refined aesthetic. The name also references the crystalline structure of the eye, reflecting our focus on vision, perspective, and creativity. We are committed to fostering genuine relationships rooted in collaboration and shared goals, bringing a focused lens to every brand we help build.
Our mission is to empower purpose-led founders and organisations in the food, health, and wellbeing sectors to navigate complex markets with clarity and confidence. We work with clients and strategic partners that share our values.
Our approach integrates strategic frameworking with high-level design, enabling our clients to navigate complex markets and amplify your impact and create positive change for individuals and communities.
OUR STORY
Founded in 2025 by two friends and former colleagues based in Hong Kong, Studio Cristaline was born from a shared passion for creativity and a deep desire to support mission-driven businesses. We are especially empowered by organisations that advocate for sustainability and meaningful change for good.
Through our partnership with those who prioritise purpose, we help amplify impact through intentional and authentic design. By merging our multidisciplinary backgrounds, we offer a unified vision that helps brands navigate complex strategies and build lasting influence through their work.
THE FOUNDERS
ALINE DAVIES
Born and raised in Hong Kong, Aline is a marketing and communications consultant with over 15 years of international experience spanning Hong Kong, London, and Shanghai. She has partnered with C-suite executives, NGOs, and entrepreneurs to build impactful brands and implement thought-leadership strategies.
She is also the published co-author of the cookbook Happy Hormones: Recipes to Balance and Thrive (which Cristina designed). A recipe developer, food photographer, and cooking instructor, Aline blends a strategic communications background with deep expertise in wellbeing — a holistic perspective she brings to every brand she helps build.
A graduate of the University of the Arts London, she holds an FdA in Interior Design from Chelsea College of Arts and a BA in Magazine Publishing and Marketing from the London College of Communication. Outside of the studio, she is an avid home cook, lover of animals and hiking in Hong Kong’s beautiful trails.
CRISTINA STOIAN
Cristina leads the studio’s design and art direction, translating strategy into thoughtful, enduring visual systems across identity, editorial, packaging, and digital platforms. Her multidisciplinary practice brings together brand identity, graphic design, and digital craft, with a focus on clarity, cohesion, and long-term relevance.
With a career spanning London, Bucharest, Singapore, and Hong Kong, Cristina has developed an international perspective shaped by work across luxury retail, food, and hospitality sectors. She graduated from the Faculty of Journalism and Communication Studies in Romania and began her career as a journalist for a leading financial newspaper and commercial television station. It was during this time that she cultivated a deep interest in visual storytelling and the power of narrative.
Over the past decade, she has transitioned into graphic design, collaborating with companies worldwide to shape their brands and support business growth through cohesive visual identities. For Cristina, design is both a discipline and a passion, complemented by her love of travel, cultural exploration, photography, and literature—all of which continue to inform and enrich her creative perspective.